I often get asked about how my husband, Kevin, and I got started with Strive & Grind.

It originally started out as a blog on a mission to teach millennials how to achieve greatness.

We wrote about college, fitness, finance, art, careers, motivation, and so much more.

Basically it was for anyone who strived to achieve greatness and grinded to get there.

So if you were a doctor, lawyer, artist, etc. and you went after your dreams, Strive & Grind was for you.

To get more of a gist, check out our original branding trailer:

We had a big vision and tried to grow it too fast.

We created college chapters, events, a clothing line, and had sponsored athletes and brand ambassadors.

And it was only me, Kevin, and my best friend Cheyenne holding the fort down.

Long story short, we weren’t making any money and we were biting off way more than we could chew.

We knew things had to change.

Cheyenne decided to step away from the business, we moved to Cali, invested in a business coach, and the rest was history.

There were so many lessons during what I’d call Strive & Grind 1.0 before it became a branding and creative boutique, but I’ll share those lessons in in detail in seperate posts because I believe those experiences and lessons can add so much value.

But in a nutshell, here are a few lessons to take away:

  • Make sure you put processes in place for your business – for things like services, fulfillment, and hiring.
  • Don’t do too much at one time. Focus on the thing that gives you the biggest return.
  • Be careful when bringing friends and family into your business. Always set expectations and agreements up front.
  • Don’t hide behind a computer. Go out and hustle for what you want. Talk to people and learn how to sell.
  • If you’re not making money, you’re not a business.

Today, I just want to share our story with you at a high level so we can get to know each other a little better 😉

So check out the video above that our friends at Serious Take Productions created for us.

.. Comment below if you started a biz that you had to make drastic changes to

Keep it gangSTAR*!